The Foundation

A Not-For-Profit industry initiative to take back control of distribution.

A new standard for our industry and for our guests.

How it works

to verify official site and official rates with a realtime demonstration of value
to verify official site and official rates.
a realtime demonstration of value.
roomangel app featuring brand.com rates
roomangel app
featuring brand.com rates
where users can search and book hotels
Where users can search
and book hotels
with all bookings made directly to the hotel
with all bookings made directly
to the hotel
Mission

Elevate the brand.com booking experience.

The Verified by roomangel stamp builds consumer confidence by providing trusted, independent validation on brand.com.

Direct & Fair

The roomangel mission is to remove intermediaries, their persuasion, and commission bias - giving customers a better, fairer search and booking experience.

More You

No more homogenised, commoditised presentation of your hotel on intermediary sites. Present your brand, your story, present you, properly with deeper Platform content.

Trust & Confidence

Guests take confidence in roomangel’s new standard. A standard that is independent, objective and has regulatory oversight.

For Hotels

The Foundation:
A Collective Voice

A Not-For-Profit structure through which every hotel has an equal say, equal ownership and certainty.

Certainty that the rules today don’t change tomorrow. No commission hikes, no prohibitive parity clauses.

A collective voice for the good of our industry.

Empowering Us To Empower You

By joining the Foundation, you are empowering us to build and market the solutions that empower you to take back control of distribution and the customer relationship.

Countering OTA Dominance

The Foundation strengthens the position of hotels in an industry where distribution is increasingly dominated by OTAs.

For the Guest

Simple, Trusted, and Fair Hotel Booking

Verified by roomangel ensures simple, trustworthy, and direct hotel bookings.

New Search
Better Bookings

Search results that are best for you; not the hotels paying most commissions.

Best
Value for Money

When the same room can have a different price every night, you need the right technology to help you navigate and secure best value. This is roomangel.

Supporting Direct Hotel Relationships

We want to make every booking a riskless decision. roomangel assures you are booking the hotel directly with a clear understanding of value.

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