A Not-For-Profit industry initiative to take back control of distribution.
A new standard for our industry and for our guests.
How it works




Elevate the brand.com booking experience.
The Verified by roomangel stamp builds consumer confidence by providing trusted, independent validation on brand.com.

The roomangel mission is to remove intermediaries, their persuasion, and commission bias - giving customers a better, fairer search and booking experience.

More You
No more homogenised, commoditised presentation of your hotel on intermediary sites. Present your brand, your story, present you, properly with deeper Platform content.

Trust & Confidence
Guests take confidence in roomangel’s new standard. A standard that is independent, objective and has regulatory oversight.
The Foundation:
A Collective Voice
A Not-For-Profit structure through which every hotel has an equal say, equal ownership and certainty.
Certainty that the rules today don’t change tomorrow. No commission hikes, no prohibitive parity clauses.
A collective voice for the good of our industry.
By joining the Foundation, you are empowering us to build and market the solutions that empower you to take back control of distribution and the customer relationship.
Countering OTA Dominance
The Foundation strengthens the position of hotels in an industry where distribution is increasingly dominated by OTAs.
Simple, Trusted, and Fair Hotel Booking
Verified by roomangel ensures simple, trustworthy, and direct hotel bookings.

Better Bookings
Search results that are best for you; not the hotels paying most commissions.

Best
Value for Money
When the same room can have a different price every night, you need the right technology to help you navigate and secure best value. This is roomangel.

Supporting Direct Hotel Relationships
We want to make every booking a riskless decision. roomangel assures you are booking the hotel directly with a clear understanding of value.