Supporting regulators to strengthen consumer protection in online hotel booking
Empowering fairer travel choices for all
roomangel Foundation is a UK-based non-profit (est. October 2024) dedicated to tackling transparency and fairness issues in the online hotel booking industry. We work to ensure consumers get real value for money through clear, fair, and evidence-based pricing.
Opaque practices, unfair markets
Major Online Travel Agencies (OTAs) dominate the hotel booking space using algorithms that obscure true costs. High commissions and unclear pricing often lead consumers to make poor decisions—hurting both customer welfare and market competitiveness.
“Lack of pricing transparency isn’t just a consumer issue — it’s a market failure.”
Data-driven change
We provide regulators with actionable insights and transparent data to restore fair market conditions and protect consumers.
We support regulators by:
Offering access to in-depth pricing data
Sharing algorithmic methodology
Delivering regular market reports
Enabling informed audits and investigations
A certification you can trust
Our platform and “Verified by roomangel” certification identify hotel rates offering genuine value for money. It’s a benchmark for fairness and clarity in a complex market.
Transparent, predictive, trustworthy
“We turn raw pricing data into clear, reliable consumer guidance.”
Our algorithm
Analyses historical and forecasted pricing data
Flags price deviations to reveal real value
Links reviews to specific pricing brackets for context and trust
Total transparency with regulators
roomangel is committed to full regulatory visibility:
Unrestricted access to our datasets
Open sharing of our methodologies
Insightful reporting on market behaviours
Opportunities to influence industry best practices
Join us in protecting consumers
We invite all consumer and competition regulatory bodies to collaborate with roomangel in shaping a fairer hotel booking industry.
Our platform is your partner in restoring competition and consumer trust.
Let's talk
If you're a regulator or industry body interested in consumer protection, we want to work with you. Reach out to begin the conversation.
Contact us:
